Privacy policy
TikTok Tracking & Advertising (TikTok Pixel)
Our store uses TikTok Pixel, an analytics and advertising tool provided by TikTok Inc. The Pixel is a piece of code placed on our website that collects information about visitor activity.
What data is collected:
- Pages you view
- Products you add to cart or purchase
- Device information (browser type, operating system)
- IP address and approximate location
- Hashed identifiers (e.g. email or phone number, if provided by you)
Purpose of data collection:
- Measuring the performance of TikTok advertising campaigns
- Optimizing ad delivery
- Retargeting (showing ads to users who have previously visited our site)
- Finding new potential customers (lookalike audiences)
Sharing data with third parties: Collected data is shared with TikTok Inc. in accordance with their Privacy Policy. We do not sell your personal data.
Cookies: TikTok Pixel uses cookies to identify visitors across sessions. These cookies are stored in your browser.
Your rights (GDPR): Under the General Data Protection Regulation (GDPR), you have the right to:
- Opt out of tracking via the cookie settings on our website
- Request access to, correction of, or deletion of your personal data
- Lodge a complaint with a data protection supervisory authority
To opt out of TikTok tracking, you may also use TikTok's opt-out tool.